Post by account_disabled on Dec 11, 2023 6:05:00 GMT
Average Traffic Sources and Revenue Potential Direct traffic represents your most loyal audience; these users visit your site by clicking on a bookmark or typing in a URL. and stay on the site longer on average . minutes. Additionally direct traffic generated % of revenue but accounted for only % of ad impressions. Application traffic on the other hand accounts for % of ad impressions but also generates % of revenue. On average users who visit publishers from other websites are the most responsive to ads this traffic source accounts for % of ad impressions and % of revenue. Organic visitors are more inclined to look for useful information so it makes sense for them to stay on the site for a while.
Organic traffic accounts for % of ad impressions and Email Marketing List publisher revenue. Source MGID Platform; Aggregated U.S. Publisher Data April-September Source MGID Platform; Aggregated U.S. Publisher Data April-September Balancing Audience Development and Acquisition Combining acquisitions from different sources from a marketing perspective It is appropriate to compare costs with their lifetime value. This can be a viable option for certain traffic sources particularly social ads and paid ads where the acquisition cost should be less than the LTV.
Or you could focus on a balanced mix of different traffic sources and user acquisition channels. Publisher rates change over time and also affect user response to the ads they see. In order to increase website revenue publishers need to diversify traffic sources increase traffic that generates more responsive visitors and try to convert them into direct traffic the most loyal audience.
Organic traffic accounts for % of ad impressions and Email Marketing List publisher revenue. Source MGID Platform; Aggregated U.S. Publisher Data April-September Source MGID Platform; Aggregated U.S. Publisher Data April-September Balancing Audience Development and Acquisition Combining acquisitions from different sources from a marketing perspective It is appropriate to compare costs with their lifetime value. This can be a viable option for certain traffic sources particularly social ads and paid ads where the acquisition cost should be less than the LTV.
Or you could focus on a balanced mix of different traffic sources and user acquisition channels. Publisher rates change over time and also affect user response to the ads they see. In order to increase website revenue publishers need to diversify traffic sources increase traffic that generates more responsive visitors and try to convert them into direct traffic the most loyal audience.